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A Creative Campaign for Heart Health

From Pixels to Impact: Cholestereel’s AI-Driven Success The Cholestereel campaign, a collaborative effort between the Jordanian Atherosclerosis and Hypertension Society (JAHS) and sponsored by Novartis, successfully merged creative design, AI, and video reels to craft a compelling awareness campaign. By using AI-generated visuals, storytelling techniques, and popular video formats, the campaign effectively reached a wide […]
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