A Creative Campaign for Heart Health
From Pixels to Impact: Cholestereel’s AI-Driven Success The Cholestereel campaign, a collaborative effort between the Jordanian Atherosclerosis and Hypertension Society (JAHS) and sponsored by Novartis, successfully merged creative design, AI, and video reels to craft a compelling awareness campaign. By using AI-generated visuals, storytelling techniques, and popular video formats, the campaign effectively reached a wide […]
